About Us
Sustainable Treasury sales growth from an expert inside knowledge
Banks’ Treasury Sales have become more strategic and account for a heavier share in revenue origination. However, the workload and high expectations have made it challenging to follow critical points in the client journey with the bank. Our solutions provide a sales support system for organizations that will enable them to stay ahead of the market while further growing their treasury front-office business.
Insider expertise/Expert inside knowledge
Designed by Bank Treasury sales experts, Pluridio knows the needs of other Treasury professionals and recognizes the challenges of the process. Regulatory pressures, weak credit demand, and low growth have forced banks to focus on non-interest income.
Sustainable Treasury sales growth
Our systems encompass the core of the Banks’ Treasury sales activities and leverage technology to improve profitability and internal processes. Our solutions improve client satisfaction and retention, reduce operational risks, and increase the number of transactions. We strive to provide our clients with complete services, allowing professionals in the treasury departments to spend their time and efforts more efficiently.
We treasure
The most significant asset, our team
Marius Ionescu and Cristian Ioniță, two banking industry specialists, set out in 2013 to transform how Bank Treasury sales are conducted. They developed a completely integrated system that was tailored to the banks’ requirements after realizing that the Treasury departments of banks lack digitalization, which makes the work of treasurers more challenging. Their wide-ranging experience enabled them to comprehend the market and have a unique perspective on the development and improvement of products designed to meet the needs of the consumers.
Marius Ionescu, CEO
With over 20 years of experience in Bank Treasury sales, Marius Ionescu is the CEO and co-founder of Pluridio. He was a part of introducing and developing derivative transactions in Romania at several local and regional banks and carried out a significant share of market transactions involving derivative financial instruments.
With a sound background in the Bank Treasury ecosystem, it came naturally to Marius to create an innovative solution that handles tedious activities and enables Commercial Banks’ Treasuries to manage their resources efficiently and increase sales.
Cristian Ioniță, Chief Architect
Co-founder of Pluridio and Chief Architect, Cristian Ioniță has more than 20 years of experience in the banking technology field.
In addition to creating products and solutions for banks and insurance companies across the US, he designed and developed the first depository systems for the Bucharest Stock Exchange, demonstrating his expertise in the field. For 18 years, Cristian has inspired younger generations by lecturing and creating courses in Statistics, Cybernetics, and Computer Science Faculty within the Academy of Economic Studies in Bucharest.
Alina Dinu, Global Delivery Officer
Alina Dinu joined Pluridio in 2024, bringing over 15 years of experience in banking technology and a strong focus on digital transformation. Prior leadership roles at Deutsche Bank and Raiffeisen Bank, combined with her expertise in digital strategy and business innovation, makes Alina a key leader in delivering complex technology solutions. In her role, Alina ensures that every project is executed with precision, from planning to delivery, driving operational excellence and client satisfaction across Pluridio’s global operations. By aligning technology with business objectives, Alina ensures that every project delivers measurable impact and long-term success for our clients.
Andrei Flucuș, CTO
Andrei brings his extensive expertise in the IT sector after more than 17 years of dedicated service, specializing in leading development teams of enterprise software for various global companies, including Metrosystems, Luxoft, Deutsche Bank, and ING Hubs Romania.
Lukash Beeharry, Executive Director, Group Head of Sales and Relationship Management
Lukash has more than 20 years experience in treasury and sell-side trading, he held senior positions at global and regional banks in the UK, Netherlands and Austria. In 2014 he moved to the Fintech solutions world, working in front line specialist sales roles at Refinitiv and ICE where he contributed to projects for some of the world’s largest financial institutions. Operating out of London, Lukash oversees Pluridio’s global sales efforts and directs customer relationship management.
Cezar Trandafirescu, CBDO
With almost 20 years of experience in the Financial and Banking field, Cezar Trandafirescu joined our team as Chief Business Development Officer. Understanding the needs and wants of bank treasury departments, Cezar has been involved in developing new systems and enhancing existing ones to ensure that our solutions meet clients’ business needs and encourage a higher rate of adoption in their daily operations.
With a unique solution comes a remarkable team. Experts in various industries, including technology systems, product development, Bank Treasury sales, and project management, make Pluridio.
We are constantly growing, driven by technology innovation and a customer-centric approach. Mutual values and synergistic vision strengthen our teamwork and enable an exciting and dynamic work environment.
